clever copy &
spot-on strategy

What's your story?

Every brand, product and person has a story. It doesn’t matter what you’re trying to sell or say. The magic is in the storytelling.

We lean into a good story.

As humans, we want to make meaning. We want you to tell us why we should care about what you’re offering. Whether you’re talking about your brand, your product, or your history, there’s always a story just waiting to be told.

Choose your words wisely.

Anyone can write, right? Actually, experience matters. When it comes to telling your story, I’ll put my expertise to work for you to uncover and shape your story.

I would love to help you with:

Let’s tell your story.

Hi. I'm Sam, and I'm a storyteller.

Samantha Chagollan with her books

Here’s a bit of my own story. I was that kid who maxed out her library card and told tall tales to anyone who would listen. I love a great story, and I’ve been telling them my whole life.  I’m proud to craft strategic, memorable content that grabs attention and inspires action.

I have a passion for creativity, and more than 15 years of experience as a professional writer and editor.

Once upon a time, I was a corporate communications manager, a book editor, and a marketing manager. (Not all at the same time, I promise.)
I learned something important from each of those jobs.

After a dozen years in the corporate world, I started my own new chapter by founding Purple Ink Creative in 2015.

As a consultant, I’ve had the honor of collaborating with clients in a variety of industries, from retail, food, and wellness to financial services and commercial real estate.

It’s the best job I could have ever imagined, because I get to tell so many different types of stories. I love helping to crack a complex issue, collaborating on creative projects, and even just bringing some fresh new ideas to the table.

my clients include

what my clients are saying

Samantha is a great collaborator to have on any team and an expert storyteller. She understands the nuances of a variety of markets and is always committed to creating the best possible product. Just as importantly, she is a delight to work with!
Heidi Fiedler
helloheidifiedler.com
Samantha is a smart, creative marketer who makes managing even complex projects look incredibly easy. She is quick to come up with imaginative ideas and equally as fast in implementing them. I would highly recommend Samantha as a marketing executive.
Susan Solomon
VP Marketing and Communications, St Joseph Health
Samantha was instrumental in leading organizational communication about mergers, projects, brand/name change and CEO change; ensuring the Members and team had the information they needed. She was always extremely professional and passionate about serving our Members and team. I wholeheartedly endorse her.
Rudy Hanley
Retired President/CEO, SchoolsFirst FCU
Samantha is one of the most creative talents I have worked with. Her writing skills are superior and her creative problem-solving skills and follow-through abilities make her a dream to work with!
Pauline Molinari
Editorial Director, Walter Foster Jr.

Leave the creativity up to me.

Take a peek at some of my work.

creative web content

The stories you need to tell, from creative blog posts to product descriptions, and everything in between.

campaign copy & strategy

Email and print campaigns that are strategically and thoughtfully crafted, just for your audience.

books & storytelling

Bringing important stories to print, with authoring and editorial services for publishers of all sizes.

I'd love to help tell your story.

Marketing Strategy

Content strategy, campaign development, and branding clarity and execution that tells your story.

Corporate Communications

Crisis communications, award submissions, executive bios, and internal communications handled with speed, accuracy and empathy. Starting at $350 per project.

Website Copy

Carefully crafted, strategic content for your website, that compels action and keeps your audience engaged. Starting at $350 per page.

Storytelling and Books

Editorial development and direction, authoring new works, copyediting and Americanization. Contact for pricing and availability.

Email Copy &
Campaign Strategy

Get the relevant information right into your customer’s inbox with strategic emails. Custom packages tailored to your needs, including subject line options and delivery strategy. Starting at $150 per email.

Additional Services

Strategic guidance, copywriting & copyediting, and brand clarification. Available at an hourly rate or per project.

Let's work together.

Tell me what you need help with and let's chat about it.